Soft. Timeless. Transportive. Wrap yourself in the essence of the South of France. Our Villa Valeria beach towel evokes the lavender fields that stretch across Provence—sun-drenched, serene, and unforgettable. Crafted from 100% plush cotton, it’s luxuriously soft against the skin, highly absorbent, and designed to age beautifully with each seaside escape. Whether draped over a sunbed or tied to the mast of a wooden sailboat, this towel is made to travel with you—from the shores of Mallorca to the hidden coves of the Riviera. A summer essential, reimagined in purple.